Featured Article
Pioneering RVC research identifies a key reason for equine pregnancy loss
Research from the Royal Veterinary College (RVC) has demonstrated that a chromosomal defect is the reason why a significant proportion of horse pregnancies fail within the first two months of development…
3 veterinary marketing trends you can’t ignore in 2021.
If you want your veterinary practice to stand out from your competitors in 2020, personalised marketing might just be the key. Personalised content, emails, and tailoring your outreach can add a special touch to your outbound strategy.
RVC study into congenital intrahepatic shunt classifications to help improve care for dogs
A new descriptive study has determined important variations in the classification of congenital birth defects that occur in various dog breeds. These findings are an important step in, not only the diagnosis, but surgical method and recommended treatments.
RVC researchers win grant for vital project on coronavirus infections in companion animals
Researchers at the Royal Veterinary College (RVC) have been awarded a grant worth almost £200,000 by UK Research and Innovation (UKRI) to undertake a collaborative research project which will examine companion animal susceptibility to coronavirus infections.
Veterinary Marketing: Understanding SEO
“If your page’s content answers the terms that people are typing into Google you’re onto a winner. If someone has a question about puppy parties, or dental or neutering, think about how you can create useful content for your site and for your audience. Think about what your USP is, what is it that your practice can offer and what sets you apart from others. A lot of practices use stock photos on their site, so if you can get some nice high-quality photos of your practice, your staff, even your patients that’s a great start for your vet practice,” advises Briony.
Meet the team: Nicky Gordon
Meet Nicky Gordon, Continuous Improvement Manager at Covetrus UK. Based in Dumfries, Nicky tells us about his love for FC Barcelona, his dog and his daughter!
Veterinary Marketing: 5 ways to attract millennial pet owners.
As a veterinary practice manager or partner looking for new and exciting ways to promote your practice, it’s vital you understand the fundamentals of marketing. So, as part of our InsightOne Veterinary Marketing series, we’re diving into marketing methodologies to help empower you on the journey to reaching your full potential.
COVID-19 lockdown reveals human impact on wildlife.
An international team of scientists is investigating how animals are responding to reduced levels of human activity during the Covid-19 pandemic. In an article published in Nature Ecology & Evolution, the leaders of a new global initiative explain how research during …
RVC professor contributes to vital research on potential COVID-19 treatment.
Continuing the ongoing and expanding partnership between the Royal Veterinary College (RVC) and the Francis Crick Institute, Simon Priestnall— Professor of Veterinary Anatomic Pathology at the RVC—has contributed to a significant new piece of research just published in Science Mag …
No social distancing for rabbits: why two bunnies are better than one!
RVC study finds single housing increases stress-related behaviour and decreases body temperature, highlighting how owners should avoid having lone rabbits. A study released today by the Royal Veterinary College (RVC) has found that, despite recent surveys suggesting that about half …