Author Archives: Covetrus

Veterinary and medical professionals call for a One Health approach to improve human pandemic infection control

by Fergus Alexander - 1st September 2019

At a time when the world’s biodiversity is facing both a mass extinction event and an increase in emerging infections, a group of leading veterinary and medical professionals have spoken out about the need for professionals in human, animal and …

Veterinary Marketing: 5 reasons why your vet practice needs to start a blog.

by Fergus Alexander - 1st September 2019

You don’t need to be Earnest Hemmingway to start a blog. You do, however, need a passion for your topic. And who’s more passionate about animal health than our community of veterinarians?   Today, we examine why a blog is so …

New treatment for skeletal disorders presented by RVC

by Fergus Alexander - 1st September 2019

Dr Andrew Pitsillides, Professor of Skeletal Dynamics at the Royal Veterinary College (RVC) has today presented a poster at the American Society of Bone and Mineral Research (ASBMR) highlighting a potential new treatment for skeletal disorders such as osteoporosis.

Extinction: The Facts—Sir David Attenborough’s Stark Warning to the World.

by Fergus Alexander - 1st September 2019

Last night, BBC One aired Sir David Attenborough’s latest documentary Extinction: The Facts.  This heartbreaking, albeit, essential piece of viewing examined humanity’s terrifying effects on the natural world, namely biodiversity, the global rate of species extinction, and how we might just be to blame for the emergence of Covid-19.  The …

RVC study highlights breed loyalty for pugs, French bulldogs, and English bulldogs

by Fergus Alexander - 1st September 2019

According to a new study, 93% of owners of flat-faced dogs—including the Pug, French Bulldog and English Bulldog—would opt for the same breed again, despite experiencing common and severe health problems in their pets. The research, led by the Royal …

Racism and its impact on mental wellbeing in the veterinary profession

by Fergus Alexander - 1st September 2019

A team of researchers, led by Dr Victoria Crossley, Research Impact Officer at the Royal Veterinary College, and Navaratnam Partheeban, co-founder of the British Veterinary Ethnicity and Diversity Society (BVEDS), have won a £20,000 grant to undertake a significant research …

Veterinary Marketing: 5 ways to build your reputation on & offline

by Fergus Alexander - 1st September 2019

According to Warren Buffet, reputation “takes twenty years to build and five minutes to destroy”. What’s your veterinary practice known for? A comfortable, calming waiting room that puts customers and their pets at ease…

Pioneering RVC research identifies a key reason for equine pregnancy loss

by Fergus Alexander - 1st September 2019

Research from the Royal Veterinary College (RVC) has demonstrated that a chromosomal defect is the reason why a significant proportion of horse pregnancies fail within the first two months of development…

3 veterinary marketing trends you can’t ignore in 2021.

by Fergus Alexander - 1st September 2019

If you want your veterinary practice to stand out from your competitors in 2020, personalised marketing might just be the key. Personalised content, emails, and tailoring your outreach can add a special touch to your outbound strategy.

RVC study into congenital intrahepatic shunt classifications to help improve care for dogs

by Fergus Alexander - 1st September 2019

A new descriptive study has determined important variations in the classification of congenital birth defects that occur in various dog breeds. These findings are an important step in, not only the diagnosis, but surgical method and recommended treatments.